charukesi October 29th, 2004
Following this post about immersive text messaging is this paper on marketing through SMS.
A rather startling statement here - selling via SMS has also started picking up momentum and will soon be at par with the figures of trading on Internet.
Will SMS marketing really take off this way?
charukesi October 21st, 2004
Am off for a holiday. In Rajasthan. See you here next Thursday on. With pictures and stories….
charukesi October 20th, 2004
Alright, I have had it with jobless ***#@%&^s who leave crap comments on my blog. How can I block comments I dont want. People, help!
charukesi October 19th, 2004
As of last count on technorati, there are 5000 corporate bloggers in the world today. (Link through CorprateBloggingBlog). The operative word here, I think, is count. Surely there are many more corporate blogs (or bloggers) who have not been counted.
And following this link took me to David Sifry’s page where he has an excellent 4-part series on State of the Blogosphere - definitely a must-read…
charukesi October 19th, 2004
Measuring a child’s IQ is an obsolete way to determine intelligence, and in fact, labels youngsters unfairly, according to a University of Alberta professor. From the Science Blog
The traditional IQ measure, as can be expected when graphed, is a curve in the classic ‘bell’ shape where most people are distributed around the average intelligence (or intelligence score) and few people are at the extreme ends of low and high intelligence.
With street-smartness increasingly becoming the prerequisite of survival and even success, this kind of research into ’smarter’ measures of intelligence is long overdue. Sure, research has been going on for a long time to find a better alternative to IQ, but this study must be the first of its kind to acknowledge what I think is the essence of intelligence : that it is not absolute, but influenced by such factors as learning and cultural demands, cognitive abilities, even school attendance, as well as individual ability to process information such as language and face recognition.
In other words, a person can be ‘intelligent’ (or smart, to use the better word) in some situations and not in others. Which is a fact that conventional tools of intelligence measurement do not consider.
And the more I see the generation now-and-me youth, the more it occurs to me how conventional ways of labelling a person intelligent or otherwise suck.
charukesi October 18th, 2004
What’s with television channels and the number One? Harini says Star is offering yet another channel from its stable. Star One - to be launched on the first of Novmeber is aimed at the upper end of the TG.
And now I see hoardings all over announcing that from now, Sahara TV wil be One TV…
One with what? One of what?
A thought on the side - will Sahara Parivaar now be called the One family?
And another irrelevant and irreverant thought - remember India’s desperate attempts to spread the message of family planning in the early eighties with this tacky slogan - one family, one tree 
The tv channel war is hotting up… Am waiting eagerly for the next One!
(For the uninitiated, employees of Sahara are believed to be - by the owner - part of the large and rather sycophantic Sahara family - or parivaar)
Note : By the way, I just saw that it is Sahara Manoranjan that is now One television. So, earlier, they atleast promised entertainment, and now nothing but television! Entertainment not even in name…
charukesi October 17th, 2004
Immersive text messaging in the short film Textual @traction
(link through community mobilization)
Came across this piece about an interactive movie… Do read through the whole short piece… Is sure to make you think the way I did - is there no end to the possibilities that new technology offers?
Opportunities for mobile advertising is just one thing I can think of immediately….
charukesi October 16th, 2004
The google desktop search has already got so many rave reviews from bloggers. Have downloaded it and I think it rocks… Talk of seamless searches…
Seems to me Google is really headed places… and in the right direction…
And just as I was chatting with a friend about this, he mentioned Google’s plans for a browser and said - it will be interesting to see how they googlise the browser… yes, indeed, seamless just got more seamless…
charukesi October 16th, 2004
The CEO bloggers’ Club had its first meeting yesterday and have published the report on the site…
A space for CEO level people from across the world. Sharing local knowledge at a global level… Markets and culture as conversation…. Potentially a dynamite of an idea… I am going to watch this space with interest…
And Yazad is a member I see…. great going. I plan to ask him more about this…
charukesi October 14th, 2004
McDonald’s Replaces Golden Arches With Question Mark in the UK - from Adrants
(link thru adland). Imagine the McD without the golden arches…
McD has not been having it easy, has it? What with Supersize Me and beefat or not to beefat…
But is changing the logo and the line (as adrants says, just to make sure we noticed the change) all that is needed to change the image - so carefully spoilt over the years?
This is like Air India getting rid of the Maharaja and getting a flighty pigeon as its new symbol - to announce its intentions of being the all new friendly and punctual flyer service…