Archive for August, 2005

“Beauty and the bleach”

charukesi August 12th, 2005

Remember my post All is fair in the fairness game ? Patricia had left a comment on it remarking on how the ‘ethnic look’ - Latina, Philippina, African American was popular in the United States. We have a friend who was born in India and grew up in the States wishing she had fairer skin. Now, however, she’s quite happy with her ethnic look

Apparently not. The Angry Anthropologist in a post titled A Question of Skin Color points out to this article in LA Times Beauty and the Bleach. (The fulll article is not available free - I have reproduced some of it here from The Angry Anthropologist’s post)

But their popularity has sparked a debate in the Asian American community about the politics of whitening. Qui and others say the quest for white skin is an Asian tradition. But others — younger, American-born Asians — question whether the obsession with an ivory complexion has more to do with blending into white American culture, or even a subtle prejudice against those with darker skin.

The market research firm says cosmetics companies have taken note of the sensitivity, saying their Asian skin products in America are intended not for “whitening” but for “brightening.”

Whitening. Brightening. Whatever. The goal remains the same. Fair skin. And does it realy matter whether Asians just want fairer skin. Or want to look as fair as their Caucasian friends. (Somehow, I do not think this is true - I think Asians - certainly Indians - want fairer skin. With or without Americans to compare themselves with.)

Whitening products now rack up $10 million in sales a year, according to the market research firm Euromonitor. In India, the fairness creams market is estimated at Rs.800 crores. And this is just the fairness cream. And then there are the others - brightening, tightening, glowing, after-bath, elbow care…. Enough already.

Globalwalk for Breast Cancer

charukesi August 12th, 2005

Patricia of Chaotic Gestalt points out to this site Globalwalk for Breast Cancer.

globalwalk for cancer

On August 1, 1999, Polly Letofsky left her home in Vail and headed west. She traveled across 4 continents, 22 countries and over 14,000 miles. By foot.

As an awareness campaign for breast cancer, survivors around the world came out to walk with her. Every day strangers welcomed her into their homes where they would chat over home-cooked meals about their lives on the rhubarb farm or their hobby collecting antique toasters.

The site lists some statistics, including

14124 Total miles walked from Vail, CO to Vail, CO–via India

22 Number of countries Polly has walked through

1900 Breast cancer survivors that have walked with Polly

1600 Number of those women who were diagnosed under the age of 40

13 Number of breast cancer organizations around the world that have benefited from GlobalWalk

I was quite taken with the jolly feel of the site - bright yellow colours - cheerful and hopeful, not depressing. Check it out - I have the last hour going through her journal and surviror stories…

Patricia also links frequently to relayblogger , a site managed by Chris Dover from the American Cancer Society. Chris Dover from the American Cancer Society is tasked with creating a web strategy for Relay for Life. He is specifically looking at blogs and how blogs can help create community

***
Yet another heart warming site I came across today is shareyourstory (Link via community mobilization). Mothers of premature babies come here to share their stories, and provide hope to other mothers. And in the process, try ease the pain that they themselves must have gone through. We share with each other such a wonderful gift, that we feel each other’s pain and suffering. And because of that, we are never alone in our painful moments.

As Randal at Community Mobilization says, such sites along with the American Cancer Society’s Cancer Survivors Network, are the most noble and effective uses of technology to life and support the human spirit

Conspiracy theory and birth control

charukesi August 11th, 2005

Time has an interesting piece on Conspiracy Theory and Birth Control . This says that a recent research (500 African-Americans between the ages of 15 and 44) found that one third believe medical researchers use blacks as guinea pigs for unproven forms of contraception. About 25% believe that “poor and minority women are sometimes forced to be sterilized by the government,” and 22% believe that government policies are designed “to control the number of black people.”.

This made me think about likely conspiracy theories in the Indian scenario. After fifty five years of policy and population control measures, the billion mark that we kept seeing for years and years has come and gone on. And we are still struggling with an ineffective population control program.

The cultural and economic factors are the more obvious and well understood. Couples having children and more children in the hope for a son. And then just one more son. Not to forget also the notion that a child is a gift from god. Urban, rural. Rich, poor. No difference here. And then, definitely among the poorer sections - one more child, one more earning hand - what about one more mouth to feed?

Beyond this, the tragic gender issues. A large majority of women, ignorant and powerless.

I remember these quotes from a long ago study on social marketing of condoms in UP.

My father in law is the mukhiya of this village. How can I go and ask for the pills from the centre - if he comes to know, he will beat me (the father-in-law)
My mother in law found out that my husband was using a condom. And she threatened to commit suicide. Ater that, we stopped.

Not just husband, but the mother-in-law and father-in-law in control of the woman’s reproductive life. Everyone but the woman herself. (Did Shashi Tharoor’s Priscilla in Riot die because she helped a muslim woman abort her baby?)

The communication focus - another thing I have believed - that the focus of communication realting to population control programs has been long term and macro focus - concepts like crossing the billion mark and growth in GPD are as irrelevant to me as an individual as they are to the illiterate woman in the village - they hardly touch my now-and-here.

I came across this paper - Family Welfare Programme and Population Stabilization Strategies in India which argues for a welfare focus in population control programs. Some thoughts from that…

It is being argued that macro development, which had been emphasized in the early debate on population and development, is not directly relevant unless it is beneficial for improving the individual’s quality of life. Vijayanunni (1994:193) concludes that what is important is not overall development through large-scale projects and programmes, the benefits of which reach the common man/woman only indirectly and after a long gestation period, but welfare-loaded policies and programmes which impart direct and immediate benefits to the people - these include role of literacy, status of women, child health programs.

And finally the political angle - here is where we come close to the conspiracy theory that I started out with. Somewhere very early on in the policy years, the population control program acquired a strong and agressive target focus. Result - sterilization became the “preferred method”. And I am not even talking about Sanjay Gandhi’s ideas about sterilization here.

Was this the beginning if the undoing of any good that communication programs with a softer, welfare-oriented programs could do - given time?

Unfortunately, over the years, the target has become an end in itself and not the means to bring about a decline in the birth rate (Bose, 1989:186). In order to fulfil targets, it was inevitable that a great deal of drafting and mobilization of personnel from other “nation-building” activities would be required for the sake of the family planning programme. However, these personnel were not equipped to deal with such sensitive areas as those related to individual family life. So the kind of persuasion and pressure applied by these people was very crude, lacking the human touch. Sterilization of unmarried men. Repeat procedures. Operations performed under threat and coercion, and bribes.

I know what a problem it is for many social researchers going into villages to speak with the women. This is what an expert had told me when I interviewed her for my disseratation.

I had to open my bag and show that I was not carrying any instrument – it was literally like hands up, see no weapons!
They were turning hostile… if I only want to speak to the women, why do I want to take them alone to a separate room?

Of flies and strawberries

charukesi August 11th, 2005

Michael, I am sure when you wrote it, you were not thinking of the number of discussions that would spring up around your initial thoughts on the most popular blogger. (Or, were you? :)) - but I like the idea of a “blog buddy” - that has nothing to do with linking and ranking but on the way a blogger can connect with another blog and the blogger behind it - blame it on the qualitative researcher in me.

And then there is the more quantitative analysis by Vikram using google’s page rank and this very impressive analysis on sounds from the dungeon.

And then Dina’s incisive posts on blog ranking and popularity - Alok’s insightful comment there - i just enjoy their company. and in essence, that’s precisely what your blog, or any of the blogs i visit
regularly, is. good company
. And please note, Dina points to the wiki piece on popularity - as a combination of respect and amicability.

Linking to this, Patrix writes, Am I a ‘popular’ blogger? Who cares…. We do it because we like to. Bloggers have the company they cherish which in turn intermingle with other bloggers creating subtle connections known as the blogosphere.

I agree with Patrix. mostly. It is important for me to be a “popular blogger ” - much in the same way that it is important for me to be a person whose company other significant people in my life enjoy - and no not find offensive. Other than that, it is about “do it because we like to“. And not because we want to play out our hidden agendas on what we claim to be “our own space”.

At which point did we start taking our blogs so seriously?

Have we forgotten *blasphemy coming up* - relax, it is only a blog. And surely there are other important things in life too - and other places where we can make our presence felt?

Ok, now let me go look for some such things…

***

And while on the blog theme, I have been following with interest hate-fests on some blogs - there are some which attract the truly extra-ordinary weirdos who take issues with what the blogger’s daddy looks like and how the blogger’s maid washes clothes and so on… And then this whole anti-popularity thingy. Worst popular Indian blog - duh? And a rather absorbing discussion about blogs “qualifying for a puke-fest”. Once more, duuuh?

I mean, what? I read this blog every day, every single post, and I comment and respond to other comments on every post - but yuck, what a terrible blog.

I hate strawberries, they make me break out in rashes (or make me puke whatever). But I am irresistably drawn towards them - why, I even link to them on my blog. Why do I do this? Because I am a masochistic fly?

Is UP ready for AIDS?

charukesi August 10th, 2005

In an earlier post Reining in the spread of AIDS, I had written about the surprising and rather unbelievable finding thrown up by the annual AIDS survey. Only 28,000 new infections were reported in 2004, compared to 6 lakh in 2003.

My hypothesis then was that reported cases of AIDS were on the decline - due to other factors including fear of stigma - which was more worrying than an actual increase in cases of infection. I had also said - some states including Bihar have recorded zero cases and officially, Uttar Pradesh, India’s most populated state, has only 0.25 per cent of its people affected by the virus - if that does not sound counter-intuitive, then what does? This is where my hypothesis was born…

Now this article from indiatogether talks about the need for a Wake up call for HIV/AIDS in U.P.

This the reality in UP - When the news of Ram Pravesh’s death in Mumbai reached his family members in Allari in the district of Azamgarh in eastern Uttar Pradesh, the people there were saddened but not surprised. Ram Pravesh had been sick for some time. The villagers remembered that the last time he had come home a year ago he had become as thin as a stick. He was due back again but his health deteriorated and so his wife had gone to look after him a month ago. Now he was dead. He was the eighth person to die of what is now called Bambaiwallah bimari (Mumbai’s sickness) in the village in the last three years.

The report says that UP, alhtough not on the HIV map in India yet, has an increasing number of infections and deaths - and the state is ill-prepeared to deal with it. Worse, the government actually did this -

The one early connection U.P. had with HIV/AIDS was the attack that government authorities had launched on workers involved in HIV/AIDS awareness programmes, in 2000 and 2001. The government had framed charges of pornography and promoting homosexuality on the workers.

Also read this promising report on Andhra Pradesh : Clubbing to combat HIV

Realted link - on the eagerly awaited AIDS vaccine - America torn over AIDS vaccine

Being linked to

charukesi August 10th, 2005

Going through my technorati search, I found my post Anthropology at Intel linked to on this usability site.

And they also had this really cool pic…

Anthropologist inspecting locals and vice versa

(Anthropologist inspecting locals and viceversa - Link via usernomics)

This is what I meant when I responded to a comment on this post yesterday saying that while many companies do this, what makes only some studies significant is their use of local anthropologists and reseaechers in place of Western experts. The overall context of my thesis at the LSE was cross-cultural research and the need for adapting research techniques to suit the immediate socio- cultural framework of the target audience. And I found that the area I had looked at - rural research in India strongly vindicated this need. And my professor - from London - mentioned how he always took a local guide along when he did any research north of Glasgow. Language is just one of the issues - an outsider would take ages to get through even the initial understanding of local customs and culture. You would be surprised how a city-bred researcher Indian researcher can find herself easily out of depth in a village in India - especially if travelling with “city notions”…

***

Another site had linked to this post as well - this is the second time it is happening to me in a week - getting linked to by a site in a well, not just foreign but completely alien language. The first was when my post on the Big B’s bathing - or non bathing habits was linked to by a bollywood site in Netherlands. Atleast here, I did not understand a word of any of the posts but I spotted many familiar names on the site - check it out.

Aliens have taken over my blog

charukesi August 9th, 2005

HELP!

My blog now holds in “moderation queue” nice comments from normal people (who are regular visitors to my blog). And passes weird comments from anonymous casinos and poker clubs.

And this despite an wp upgrade and strict spam measures.

I just noticed a huge bunch of comments waiting for my “approval” - and to think I have been eagerly opening my blog all morning and closing it with a puzzled people do not like me any more? expression (rather felt like those days when I used to stand at the gate waiting for the postman, who used to cheerfully wave at me each day and say, letters illa maddam)

Once again, HELP!

Anthropology at Intel

charukesi August 9th, 2005

Product design is no longer about scientists sitting in their offices (mostly in the West) to develop products (for the entire world, including the inscrutable East - atleast where technology is concerned) and launching beta versions for testing and refining. Anthropological methods (tweaked to suit commercial needs) being increasingly used by large technology companies are taking design to the end user - observing their everyday interactions with the product and taking out insights that can be quite startling.

Lorenz of antropologi points to this article on Intel’s eforts at user research.

In a bid to eventually sell more chips, Intel plans to announce Monday that it has set up four new offices around the world that are staffed with anthropologists and engineers to help design computers with features for emerging markets.

Traveling from dusty rural villages in India to busy Internet cafés in Brazil, these Intel employees will collect data from weather to the content needs of people in regions where computers are not yet popular.

This effort began with China where Intel sent ethnographers to study how people interact with technologies. And they have plans for India too - Intel is working on a project targeting farming communities in India, where heat and unreliable power supply present challenges for keeping and using a PC. The company expects to launch a PC for this market next year, said Mr. Agatstein.

Here is an interesting observation study on mobile phone usage : Mobile Phone Users: A Small-Scale Observational Study

HP calls this process contextual invention - here is the HP research conducted study by HP in partnership with IMRB and Human Factors International - Contextual Invention: A multi-disciplinary approach to develop business opportunities and design solutions. This approach can be seen as a development of Contextual Design in which social and cultural factors are considered in the deployment of an existing technology. We call this approach Contextual Invention because the aim of the social science research is to inspire and generate new technology inventions with high social and business value. After an initial phase of ethnographic fieldwork looking at media use in India, the project team worked up new business and design proposals in three high-value areas.

Ideal wives - a follow up

charukesi August 9th, 2005

It was just a minor detail I could not understand that kept me awake all night (fortunately, there is no specified time for thinking - maybe because the master did not associate ‘thinking’ with women - notice, a sharp mind is not one of the womanly ornaments) - this whole sex business between midnight and 3 a.m. and then the bhajans. Harini says, If nothing else, it redifines the meaning of post coital bliss

This morning, along with the sun, it dawned on me.

Go back to this gem from the book Grahasth Mein Vyavaharik Jeevan (Practical Married Life) - too much sex is the cause of diabetes and tuberculosis among men.

Ah, ok! First you have sex between the stipulated time, at the end of which you close your eyes and sing bhajans - sending up a fervent prayer that you have not contrated TB or diabetes in the course of the earlier three hours.

Makes sense.

Culture jamming the ToI

charukesi August 9th, 2005

I first came across the term ‘culture jamming’ when blogger / flickr mate Akshay left this wiki reference as a comment on an earlier post on the Coke controversy

This is the simple wiki definition - Culture jamming is the act of using existing mass media to comment on those very media themselves, using the original medium’s communication method. One of the most significant culture jamming movements is adbusters a magazine, published out of Canada which runs ad spoofs.

I thought of the term again this morning when I read Reuben Abraham’s post on Scrutinizing the Times of India

This is Reuben’s idea - While we recognised the need for India to have a newspaper of record, we came to the conclusion that the time was right to start a blogger-driven Watching the TOI-type blog, simply to catalog the horror that the world’s largest selling English newspaper has become. If enough people contribute, bloggers may even prevail on the TOI to at least lower the amount of garbage they print every day. We could even paraphrase Newshounds’ memorable catchphrase to something like “We read the TOI so you don’t have to.”

Time to start culture jamming on a newspaper - in this case, using not existing ‘mass media’ but blogs as the watchdog medium…

However, the wiki critique of culture jamming also says this - Canadian authors Joseph Heath and Andrew Potter in 2004 released a book called The Rebel Sell: Why the Culture Can’t be Jammed, criticizing culture jamming as not only ineffective, but encouraging the very consumerism it seeks to quell. - In other words, free publicity for the Times of India. Let us beware of that…

Incidentally, there has been a long history of mediawatch on Indian blogs - one of the earlier popular movements was the Say No to Media Slaughter campaign on blogs like Mahesh Shantaram’s Filter Coffee. And now with more newspapers and therefore more “news” that we have to put up with every morning, I guess it is time to say no again. Maybe just a little louder?

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