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Archive for July, 2007

UK goes smoke-free

charukesi July 26th, 2007

So what’s the big deal about this photograph? This was taken at Covent Garden more than two weeks before the UK went smoke-free…

So what's the big deal about this pic?

This is where the man was standing and smoking his afternoon cigar. Notice the signboard on top of his head:

Warning : No smoking!

I have a couple of posts on London and around up on my travel blog Itchy Feet. I have just started a series of photo essays on ‘the streets of London’ - the first post is on Covent Garden. Check it out.

***
London was going overboard with signs warning people against lighting up in public after July 1st . The other thing I noticed in London is that about tourist souvenirs have suddenly discovered partial coloring - ‘red’ seems to be official the color of tourist junk (fridge magnets and posters and the like) - the road is in black and white and a bright red bus suddenly bursts out of the frame, ditto with red underground signs and flowering trees. I did not much care for the London reds (I sadly associate grey with the city) - but here is my own version of selectively colored London - one evening when only two of the light bulbs were on near Tower Bridge.

bridge1

Also read : the streets of London - 1

More photographs : London photographs on flickr

Sex(y) and the sale

charukesi July 25th, 2007

.. or it’s all in the looks. When I was in London, several of my friends mentioned Whole Foods - it was almost as if it was London’s latest tourist attraction. If you are anyway going near Kensington, drop in at the store, said one of my friends. So what’s the big deal about a new food store, even if it stocks and sells only organic stuff? Just go see it, he urged me, if only to see how they display stuff. I never knew it was possible to make eggs look so sexy.

Passing lightly over that, think about what that means - people walking into the store to look. More “footfalls” (interesting what a dreaded word that has come to be). But as in the case of shopping malls all over India, how much of it actually converts into sale, I wonder? Especially with a premium brand as this, with organic foods already perceived as expensive (and perhaps, not worth the money? by many), and with several competing, well-established stores offering much better rates to the not-so-discerning but value-conscious shopper.

In other words, what do sexy eggs do for a consumer? Do they actually egg you on to purchase? (heh, noticed that?) Several reports I read say that for the US customer, Whole Foods has created a “pleasurable shopping experience” - organic, good-looking and fresh all the time.

From Is Whole Foods the next Starbucks? on msn - Make no mistake, consumers pay more for the Whole Foods experience. But nobody shopping there seems to mind one bit. In fact, whenever I shop there the stores are crowded. Additionally, the company’s internal data suggests that consumers spend more time in its stores than in traditional supermarkets because of the unique variety of products. But isn’t that a niche segment - a consumer who will shop repeatedly and regularly at the store? What happens when the novelty value wears off for the regular supermarket customer?

I thought about Whole Foods when I read this morning about what Rashmi has to say about Croma, the newly opened electronics store in Belapur. So, how does a retailer convert the “shopping experience” into a confirmed purchase? And then repeatedly at that?

It’s all the same

charukesi July 24th, 2007

I was in an auto-rickshaw in Vashi last evening going towards the main bus-stand. I asked the auto driver, I need to go near the gurudwara, do you know where it is? Driver man thinks for a moment and says, I don’t know the gurudwara, but there is a Jain temple just down the main road, I can take you there. Chalega? (Will that do?). I guess, at an existential level, chalega - basically since I was interested in neither…

A moral victory for blogging. Almost.

charukesi July 20th, 2007

This has been going on for the last three weeks - it started well before that - before I took off to London for two weeks.

Mid June…

V, let’s watch Jhoom Barabar Jhoom… it looks interesting.

Hmmmm…? Yeah, you come back from London… we’ll see (not watch, note. see)

Two weeks later…

…V, let’s watch Jhoom Barabar Jhoom… I have heard it is a good movie…

Huh? Everyone says it is terrible. No way am I watching that.

Uma says she liked it. (slightly apologetic tone, bracing self for what I knew was to come)

Uma? Didn’t Uma like Zindagi Rocks? ^sotto voce^ Uma will watch anything. (Sorry, Uma but you will never live that down, not in our household)

Uma did not like that movie. So there.

Yeah, but she watched it. (No refuting that charge).

The next day…

V, let’s watch Jhoom Barabar Jhoom. Annie Zaidi loved it. She watched it twice.

Annie? Isn’t she the one who took you to eat dosas in Delhi?

Yeah, so? What does that have to do with this?

Hmmm… Just shows.

Shows what?

….

I don’t want to watch Jhoom Barabar Jhoom… (Annie, you have never met V - he is normally not so abstruse - it was the thought of paying good money to go watch Bobby Deol that did it to him. I think)

Later that evening…

V…

No!

No, what?

No, we are not going for Jhoom Barbar Jhoom.

Oh, ok…

I just thought I would tell you that Baradwaj Rangan recommends it.

…(seeing that flicker of hesitation, swoops in for the catch)

He says if you liked Jaan-e-mann, you will like this. (Going for the jugular)

…….

I liked Jaan-e-mann…

Yipppeeee! There is only a morning show at IMAX (closest to where we live - in far far away Vashi - JBJ came and went from the Adlabs here long ago). Do you want to go? (I may as well push my luck while I am at it)

… (reeling under the attack of the rolling eyes)… this weekend then?

Hmm hmm…

… And today’s paper tells me JBJ is no longer running anywhere close to where we live. A trip to Goregaon or Malad perhaps?

Or can anyone send me links to great blog reviews of Sivaji? And also tell me if it is running anywhere in Mumbai still…

Update - as of Friday evening : JBJ may have gone out of my life forever unseen, but I did catch an evening show of Cheeni Kum with a couple of friends at a theatre in Sion; tiny room with thirty or so seats, what seemed like a DVD (strange messages in between and so on - Should I stop or go on? What do you say?press F5 to continue types) spewing forth the movie, all in all a very cozy experience. V and I also caught Bheja Fry last Saturday on DVD at the same friends’ home. So my to-watch movie list is looking slightly less healthy than it did a month ago. And oh, also add Don, Ekalavya and Honeymoon Travels - I watched these on my flights to and from London. Now all I need is Dhoom 2 and I am all set for the future. Oh, the travails of being married to a movie-hating misanthrope.

Childhood memories of everyday commerce

charukesi July 19th, 2007

This was when I used to live in London as a student. Came summer, at 3 every afternoon I use to hear a tinkling jingling bell passing my window. That, I learnt much later, when I actually stepped out to see what it was, was the ice-cream van. Now the ice-cream van was the only thing I ever saw in the UK which came to where you lived. Unlike what one is used to in India (a I never tire of reminding my friends who live abroad) where everything comes home.

Not so much any longer though. Now I shut the door after my husband leaves for work; my maid is just leaving or has already left. And there is no one who rings the bell, almost no one who does it everyday at a particular time. I live in an apartment; the security guy keeps the vendors away and calls me from the gate to see if I do want to see any other visitor who may have dropped by.

Not like when I was growing up in Madras. Not in a match-boxy apartment, mind you, a sprawling house in a quiet tree-lined street deep inside the heart of Adyar. (we never found it easy to call it a bungalow, somehow it was only a house, it never measure up to our idea of a bungalow - when I describe it to my friends now, I always gesticulate with my hands to show two stories - palms facing down one slightly above the other). The day was one vendor after the other - and it surprised me now how I remember each of them by their sounds… even though I cannot remember any of the faces.

The tinkling jingling thingy then was the sonpapdi man - with his huge bell jar full of wispy, melt-in-the-mouth, come-find-heaven sonpapdi wrapped in a newspaper cone. And to off-set that lingering sweetness was the peanut vendor, his long flat spatula going clang clang against the large rusty (I know it now, who cared then!) kadhai on top of heated sand… And completely forbidden, the Joy ice-cream vendor with his kucchi ice (ice-cream on a stick) the thought of which makes me sick now. And made me yearn for when I was young. Especially since it was forbidden; who wants “good ice-cream from a shop”? bah! I want this white paal-ice (”milk” ice-cream).

Then there were the others I didn’t take such a personal interest in but found fascinating nevertheless. The knife-sharpener, for some reason called the saanai pidikkaravan (I have no idea what this means) with his large wheel what acted as whetting stone; nothing was use-and-throw then - those were the days of resharpened knifes and aruvamanai (which is an implement very difficult to describe - rounded knife, almost like a scythe, fixed to a wooden base - I used to astonished at the speed with which my grandmother, and to a lesser extent my mother, chopped all kinds of vegetables on it).

And in the early mornings also came around my own personal bogey-man, the cobbler. Now the cobbler was not in any way hideous or particularly frightful; his sales cry was jodi-repair (repair the pair - as I figured out much later) which when he uttered as his drawn-out booming cry sounded to my ears like jadi-peyi - roughly translated means, a ghost inside a jar.

The keeraikkaran in the mornings with his range of green leafy vegetables tied on either side of his bicycle. So utterly dependable I remember my mother putting the dal to be cooked on the stove and then waiting for him to turn up, so she could add the keerai to the cooked dal just in time for the dabba.

And the lovely old lady with her huge basket carried on the head on top of an old towel rolled as head support. If the keerai man was our morning supplier, she came by only in the late afternoons. Straight from the whole-sale market, she would insist. She practised all her English on me; all of seven, I was very impressed and we had several interesting conversations, I learning from her as much as she did from me (if she did, at all). Tender snake gourd, baby, tell grandmother. Stern grandmother of course never bought any of this tenderness and drove a hard bargain; baby in the meanwhile, too ashamed to admit she did not know what a snake gourd was, waiting till amma came home from work - amma, what is a snake gourd?

There were also once-a-month visitor visitors; the old newspaper and plastic buyer; my grandmother used to clean and save old milk bags till one day, after many many years of trying to stop her, my mother put her foot down firmly on this. And then the champion of all commerce - the paathirakaaran - the man who bought old clothes and gave in exchange a shining new but very small utensil. I suspect this was the chief source of entertainment for my grandmother and she used to await his arrival eagerly. Are there no clothes to throw away, she used to keep asking my mother. This is too small, I have given you so many clothes, give me that cup also. And the vendor - ayyo amma, I will become bankrupt, I have to feed my children… don’t do this to me. And so on it went for several hours.

The pookaaramma, Janaki paati; her son and daughter-in-law her thrown her out of the house and she made a living by going from home to home selling flowers. My mother was a regular; Janaki paati only had to drop by at our place every evening at five and leave the flowers on the gate. Unless we needed something extra or special, in which case I would be made to hang around the gate, waiting for her. She is one person I do not remember making any sound, she was seen, not heard - which is possibly why I remember her name and face till now.

She was the last vendor of the day; commerce for the day was considered officially closed after she left. And then all we had to do was to wait for the next morning, with its reassuring round of selling and buying to begin all over again. I do not see any of them now, not in Madras, not in Bombay - a few vegetable vendors perhaps but mostly stationed on street corners. Not the jodi-peyi man, not tender vegetable sellers. Not even Joy ice-cream.

The heart of Incredible India

charukesi July 18th, 2007

This is the best state tourism ad I have come across in a long time… most states have the same kind of ads… focus on one monument, one beach, or anything else that is believed to attract visitors… and a few obvious descriptors. Madhya Pradesh tourism this neat collage taking the viewer through the length and breadth of the state. The ad is even better heard on radio, a singsong listing of the wonders of the state…

It starts off with Til dekho, Taad dekho, Aankhen phad phad dekho, Sher ki dahad dekho, Marble ka pahad dekho, Chanderi ki saadi dekho…. goes on for a whole minute - yeh dekho woh dekho… and finally hindustan ka dil dekho - marrying geogrphy and history and culture and all the rest of it with one line. The heart of Incredible India. I love this ad.

mp

[for larger size - click on the image on the page]

***
cross-posted on my travel blog - Itchy Feet

For a well-groomed baby

charukesi July 8th, 2007

Mumbai Mirror carried this brief piece yesterday under ‘Fashion’ - South Mumbai salon opens exclusively for kids (will post link when I find it). Starting with - kids really have it good these days, the article goes on to describe Tears to Cheers, a salon launched in Mumbai to cater to the beauty and grooming needs of children from age 1 to 16. It is never too early to begin the grooming process, I understand. But a one year old in a beauty salon? Can you imagine a one year old going in bawling and walking out all smiles, utterly satisfied with the shape of her eyebrows?

Among the services offered, besides hair-cuts, are manicures, pedicures, shampoo, blow dry, oil massage and basic hair-setting. it’s good to be little right now. This sounds to me the 2.0 version of ‘go out and play dear (and let me take a break while you are at it)’

Does anyone else immediately remember the Friends episode in which Rachel’s sister baby-sits? And her chosen career path - being a baby-stylist… And while on this, does anyone else know that wikipedia has a page devoted to every single episode of Friends with detailed plot description and comments? Wikipedia never ceases to surprise - man, this is going to be one long day.

Logo change and rebranding

charukesi July 7th, 2007

We were at the Park hotel in Bangalore (does anyone remember it used to be called a grand ‘Kensington Palace’ till some years ago?) earlier this week for dinner. I noticed my friend staring at the large abstract painting that covered most of the wall; what do you think this means, he asked finally? Everyone in the group had a view; the finally accepted response was mine - it means someone made a lot of money on this.

Indian by any other name

I thought about this the next day when I found myself discussing corporate brand identities with my client who has just returned to India after many years in the USA. He wondered about the name change of Indian Airlines to Indian; everything else seems the same. I hadn’t thought much about it at the time the change happened - but now reading about it, I am stuck by the naive confidence of the airline and the agency in charge of the rebranding (who perhaps have no choice but to defend their work, for what it is worth) - Rediff, ahem, enlightens us on Why Indian Airlines changed logo, name - “An Indian today is considered as making a difference, and his say is of significant value. That positive image of an Indian is being utilised well with the dropping of the suffix, Airlines,” says Harish Bijoor, brand consultant and CEO, Harish Bijoor Consults Inc. What was that again? Bijoor goes on, pointing out how the image and name change also involves a change in mindset — from a plodding public sector undertaking to an airline that is ready to take on private airlines.

I am thinking here, if only image change was that simple to achieve, I would have change my name to what? Sharon Stone? Indra Nooyi? years ago. The name has changed but little else, even their website opens to Indian Airlines (notice just how complicated and difficult to remember the url is) - although the page does say - Indian welcomes you - must be the new global Indian who has a say - but it is difficult to say for sure. read this scathing long-ago post by Atanu on the thundering airlines.

The inscrutable logo

Indian is just one of them - the brand logo / name changers. I doubt if any of you has forgotten the much-publicized (and VERY expensive) multi-colored sunflower of Wipro? I have just about stopped shaking convulsively each time I see, but I would be lying if I said that I have finally understood what the logo stands for (yeah, yeah, Azim P’s roots in sunflower oil and all that but rainbow-colored sunflowers?). I only know that, like the abstract painting, someone made a lot of money on this one. If you are interested, here is an explanation on what this logo stands for - straight from the sunflowers’ mouth. In addition to the logo was the startling line, Applying thought - have you ever muttered to yourself - where there was none before… Logo, slogan, brand name - if only rebranding was just about changing these elements…

WiproLogoMedium

Then there is Hutch - fantastic branding in general, great advertising from Ogilvy, innovative media activities (unmissable outdoor campaigns) and then the three pink samosas.

Hutch logo

And surely, this is not just an Indian phenomenon (heh, heh, did you notice that?) - think about the new Baskin Robbins logo - I agree, the old logo was boring, especially the font, but the new one makes me think of a kid with a bad tummy squirming after eating the ice-cream. So much for hidden design elements. And the much-debated logo for the London Olympics.

br2

On the other hand, it is possible to convey a sense of change (ideally improvement, a positive change in perceived image of the brand) by simply improving service / product quality and advertising - as SBI did with their recent campaign (although I found the tone too defensive initially).

***

Earlier posts on this subject : The slow-gun war and Deliver us from the darkness…

Update : Catching up on my blog feeds, I see that Rashmi Bansal has written about Unilever’s new logo. Exactly - so? sums up my thoughts on most rebranding activities I see.