These lines suck

charukesi May 19th, 2008

Has anyone noticed this latest trend in TV ads - three word end-lines?

The first time I saw it was when Maruti launched SX4 - with this rather forceful campaign around the theme - Men are back. Alright, I said. SO where have they been hiding all this while? And which car were they driving then?

Then in the middle of the IPL matches, this cryptic line from a bank? insurance company? - Change is here. Which brand is this for?

And now, all these posters with Aamir Khan in a balding-middle-aged-rapper avtaar - for Samsung - and the ad says - Next is what? Just what I am thinking, Samsung.

Said the client to the ad agency - will you not whisper those three magic words to me?

2 Responses to “These lines suck”

  1. # Prashant Bhardwajon 20 May 2008 at 09.30

    Oh… that change ad is for CEAT tyres !!!

    I just noticed… will see more now :)

    “Will Be Noticed” :)

  2. # harini calamuron 20 May 2008 at 14.57

    and why are men back … why isn’t the car for women …..