One of the most interesting brand innovations I have seen recently has been from Sugar Free Natura. It began with positioning itself as a healthy sugar substitute for all health-conscious people and not just diabetics who need to avoid sugar. And then Sanjeev Kapoor appeared in their brand communication, advocating the use of Sugar...
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Please read this fabulous by Atul Gawande’s fabulous commencement speech at Stanford’s School of Medicine. Here he talks about information overload – the amount of new information every doctor, professional, human being needs to be on top of – and the need to therefore specialize. And the pitfalls of super-specialization. Towards the end, he says,...
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My blogger-photographer friend Chitra Aiyer in Bangalore is involved with a project called Zeeksha. They are now looking for more contributors and participants. I am posting here the information she has shared with me. Do hop over and see if you can be a part of this interesting and extremely useful website. *** Zeeksha.com is a...
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Like several others, I received an email from Patrix informing me of his decision to shut down Desipundit. This is Patrix’s post from an earlier time when he had decided to let DP go – fortunately for us, it was revived then but I guess the same logic holds now when he says the...
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Spotted these boards everywhere inside Lalbagh during a recent walk one rainy evening… Reminded me of this definition of puritanism by Henry Mencken – the haunting fear that someone, somewhere may be happy. I mean, what are parks and open spaces for, if not for kids to run and play in – and there were...
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- how many letters did we write in a day, a month, a year before we found email? - what was lingua franca for youngsters before SMSese? - how did people manage to make franship before social networking became all the rage? - when did we ever say ‘I wish I had 24-hour news channels’? - where did...
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I was watching the promos of ‘Hum, Tum aur Ghost’ (dead-weight script, says one review, I am guessing, in all earnestness) on TV when it occurred to me that Bollywood has never quite known how to handle the supernatural. Yes, I know what you are thinking – how well do they handle the natural?...
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You must have read Why India loves facebook by now – (an excellent post) written in response to the news that facebook is set to open its India office. So you tell me, why would India not love facebook? Or any other community that allows Indians to do all things dear to them? Stay...
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Photographyonthemove has an exhibition on at Toscano at the Forum Value Mall in Whitefield and one of my photographs from Hampi is on display there. I made the long trek down yesterday to see my photograph the exhibition and proceeded to annoy the lives out of my lunch companions. You’d think atleast one of...
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So, like the world and its grandmother, I am waiting to read GreatBong’s ‘May I Hebb Your Attention Pliss!’ And I head to flipkart first thing this morning. His fault really – it is the first on the list on his page. Aal izz well, so far. And then I scroll down the page. And find...
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