Comments on: All is fair in the fairness game…

By: Eliza

Eliza — Fri, 21 Apr 2006 03:33:17 +0000

Hey Vikrum,
Really interesting post- I became very interested in this fairness obsession in India myself after my last holiday there, where I was bombarded with media images and advertisement, and ‘please help’ letters about how terrible it was to be dark. I actually decided to do my year 12 major work on this topic, so any comments from you (or from any of the other posters who have commented) would be much appreciated, as I could use it as direct primary research for my project. it would be really great if you could visit http://elizapip.blogspot.com/, and leave any comment about this issue at all, so perhaps I would be able to get a discussion started. Thanks a lot, eliza

By: sux

sux — Sun, 22 Jan 2006 07:53:17 +0000

have you seen this site http://www.whiterskin.com ?/?? Its crazy people actualy want to buy stuff like this

By: mridula

mridula — Sun, 01 Jan 2006 20:18:30 +0000

I liked the article and all the thoughts that have been put in by many people…
i think that fairness is being sold using the idea of acceptability that at some point of time every one struggles with but with the ” commendalble ” advertising marketing it has worked a lot on the minds of people that has made a shift in the idea of personal self and the social self and hence the idea of acceptability ……it is not about who you are but about what kind of consumer you are along with which supposedly you buy a certain kind of self………
the fair and lovely cream and its ….opponent clones in the market are playing up with a racist idea (as mentioned earlier ) that had it to be done away long ago .. its somewhat like the producers will not let the idea die or there will be no market ( as mentioned earlier) in every sense teh hiearchies will be maintained so that “they” profit out of it……..

By: A Time To Reflect » Blog Archive » Credibility and advertising

A Time To Reflect » Blog Archive » Credibility and advertising — Thu, 13 Oct 2005 07:05:45 +0000

[...] Quickly about the first – ranging from promises to find your prince charming – yes, the same man who ‘rejected’ you just six weeks ago when you skin was a few shades darker. To the new age man who is part of the “paradigm shift” (this phrase never fails to crack me up) from ‘dark and handsome’ to ‘fair and handsome‘ – in the ad, men and women go from jeering to cheering i=within seconds (with the latter also lustily singing hi handsome to the tone of Pepsi’s Oye Bubbly). And creams which promise ‘glowing skin’ (which attracts your husband’s attention right back to you – why rove when the wife is so beautiful) to soaps which promise ‘younger looking skin’ (so young that women much younger than you are left feeling jealous). [...]

By: Nicole

Nicole — Sat, 01 Oct 2005 01:59:32 +0000

By the way–a strange thing is that here in Arizona where the sun shines about 300 days a year, there are tanning stores. I’ve seen these places in California, too, where people pay to get tanned by a machine. The machines are supposed to filter out dangerous ultraviolet rays. On a related note (well, sort of), I find it very strange and wasteful that most people here use gas or electric dryers to dry their clothes when an hour or two in the summer sunshine and a few hours the rest of the year is all it takes…. I hope you are doing alright with the transition into your new job.